Nikki Sixx has pulled together an all-star group of artists for a new version of the 2016 SIXX: A.M. song “Maybe It’s Time” in support of National Recovery Month. The Mötley Crüe bassist has roped in Slipknot‘s Corey Taylor, Def Leppard vocalist Joe Elliott, Brantley Gilbert, Five Finger Death Punch singer Ivan Moody, Guns N’ Roses guitarist Slash, AWOLNATION and Bad Wolves‘ Tommy Vext for a song that will be part of a music industry-wide effort to draw attention to the opioid criss while raising funds for the recovery community.4
The song’s release on Friday (Aug. 21) is timed to advance September’s National Recovery Month, which kicks off on Aug. 31 with International Overdose Awareness Day and runs through Sept. 30’s International Recovery Day. Sixx hatched the idea to re-record the track from SIXX: A.M.’s Vol. 2, Prayers for the Blessed album and to earmark all artist royalties to the Global Recovery Initiatives Foundation to support those in early recovery, with Better Noise Music making a matching contribution.
“I am proud to bring together these artists to help raise funds for the Global Recovery Initiative Foundation,” said Sixx in a statement. “The opioid epidemic did not go away when the pandemic came along. Just the opposite… those in early recovery became even more at risk than before so it’s more important now than ever to raise awareness and support them. I really believe that united we can make a difference and save lives.”
Listen to the song:
The industry initiative includes support from Live Nation, Ticketmaster, iHeart, Pandora, SiriusXM, Entercom and many others, with the song also slated to appear on the soundtrack for the upcoming Better Noise Films release about teen addiction, SNO BABIES, which will be out on VOD on Sept. 29; Better Noise Films’ share of the profits will also be donated to GRI.”So, Nikki rang me to see if I’d lend a vocal to ‘Maybe It’s Time.’ After hearing the track for the first time in a while, I was reminded how good it is so I was in! It felt right, all around giving back to the much-needed Global Recovery Initiative,” said Elliott in a statement, with Vext adding, “Alcoholism and drug addiction are family diseases. They’re the only diseases that everyone is mad at and hurt if you have it. People don’t get upset at you if you get cancer. It’s because with addiction, it affects everyone whose life touches the sufferer.”Slipknot’s Taylor called addiction a “real issue” that is “affecting young people more and more every year, so it’s very, very important for all of us to pitch in and do our part, especially some of us who have lived through it…those of us who have survived… it’s the least I can do.”The COVID-19 pandemic has resulted in a dramatic increase in opioid-related overdoses and deaths according to the Overdose Detection Mapping Application Program, which said drug overdoses increased by 42% in May as those struggling with substance use disorders have lost their support systems and become isolated from treatment options.
Better Noise Entertainment CEO Allen Kovac tells Billboard that ever since he helped Sixx enter rehab more than 15 years ago they have made it their mission to talk about the dangers of addiction and search for concrete ways to help those in its grip. “What we’re trying to do is take this beyond just awareness,” said Kovac of why he’s including the song in the end titles of Sno Babies and encouraging his peers in music, film, TV and radio to get involved to raise the kind of money that will allow GRI to put people in the field to do direct outreach to those suffering from addiction.”The biggest challenge if you’re a Prince or Phillip Seymour Hoffman, Tom Petty or Michael Jackson is you need to talk to someone, and that’s the hardest ting because of the stigma that people don’t know who to call,” Kovac says of the difficulty in getting those who need it help; both Kovac and Sixx are on the board of GRI. “All these organizations are giving us this time and exposure because they care about our industry, which is losing so many artists… and the industry needs to not just talk about it, but have a call to action.” Because when someone like Juice WRLD dies from drug-related causes at a young age, Kovac says, Live Nation loses their global touring revenue, but radio and streaming services also lose out on potential new music from great artists, film companies lose stars of today and tomorrow and we all lose out to a killer that took more lives in 2017 than the entire Vietnam War.”There is a cure, but it’s destigmatizing and being able to get awareness out there and have an outcome [that matters],” Kovac says. “You can create all the foundations in the world, but unless you get an outcome you haven’t done much. And our outcome is to get people out there in the fields.
Check out the “Maybe It’s Time” video and Sno Babies trailer below.
Better Noise Films releases the first trailer for Sno Babies; A portion of the proceeds will go to GRI
New York, NY (July 30, 2020) – Better Noise Films has released the first trailer to Bridget Smith’s feature film SNO BABIES. The film, produced by Allen Kovac, Mike Walsh and Michael Lombardi, stars Katie Kelly (Game of Silence), Paola Andino (Queen of the South), Michael Lombardi (Rescue Me), Evangeline Young (The Good Wife) and Joanne Baron (This Is Us). SNO BABIES will be available on On-Demand & Digital platforms on Tuesday, September 29.
Trailer YouTube Link: https://youtu.be/_e2f_CtJTvo
A gripping and emotive tale, SNO BABIES depicts the grim realities of addiction and its effects on a middle-class suburban town. Kristen and Hannah are best friends–smart, likable and college-bound– and also addicted to heroin. The pair of seemingly unlikely addicts spiral down a path of destruction, hiding their secret from well-meaning but busy parents behind pink bedrooms and school uniforms SNO BABIES shows how easy it can be to both miss and hide the signs of addiction behind the façade of “good” neighborhoods and pleasantly busy communities.
SNO BABIES is the first feature from Better Noise Films, a new venture from entertainment mogul Allen Kovac. As manager of artists such as Bee Gee’s, Luther Vandross, Blondie, Meatloaf, Motley Crue and The Cranberries, Kovac has put together many TV Documentaries for his artists such as HBO special ‘The Bee Gee’s One Night Only’, MTV VH1 special ‘Mötley Crüe’s Resurrection of Mötley Crüe’, Meat Loaf: In Search of Paradise. Most recently Kovac co-produced Netflix 2018 sensation ‘The Dirt’ based on the life of Mötley Crüe, with 95% audience rating on Rotten Tomatoes, and SNO BABIES is the first of two 2020 releases for Kovac’s Better Noise Films.
Kovac said, “Studio heads, agents and managers know there is nothing sadder than when an artist or actor you’ve worked with passes away through misadventure. This movie is a wakeup call to the entertainment industry that we can’t lose more Academy Award winners like Prince, Philip Seymour Hoffman, or River Phoenix.” He continued “With over 70,000 people dying of drug overdoses in 2019 in the USA, this film is a way parents can open up the conversation of drugs with their kids before they go to college, an older brother can share a link to SNO BABIES to his younger brother to watch and say that he’s there to answer any questions afterwards, or for a rehab group to watch together. This is a conversation we need to have in the USA to destigmatize addiction. I have worked with Nikki Sixx of Mötley Crüe and SIXX:AM for 13 years to make this a global conversation to save lives, please join us!“
With the country’s opioid epidemic spiking from COVID factors, and the entertainment industry continuing to lose its people to substance use disorders, Better Noise Entertainment has committed to fighting this problem by collaborating with the Global Recovery Initiatives Foundation (GRI) to raise funds that will strengthen the field of recovery and directly benefit struggling communities. Better Noise Entertainment will use their expertise in content creation, audience connection and creative storytelling to develop and amplify messaging to a wide pop-culture audience. Better Noise Films’ share of profits is being donated to GRI. In addition, all artist royalties from the soundtrack are being donated to GRI with matching contribution by Better Noise Music. The donation will be used to deploy 1,000 Recovery Corps workers into communities to provide peer support and access to services for those in early recovery.
Other entertainment industry companies collaborating on this project to save lives include Live Nation, Ticketmaster, iHeart, Pandora, Sirius among others.
“Pop culture is a key vehicle to breaking stigma and educating the public about both danger and hope,” said Catherine Hartnett, Executive Director of the Global Recovery Initiatives Foundation (GRI). “Young people, especially, resonate with messaging that is cultural and reflects emotional and personal experience. This movie and its soundtrack convey a message of hope coming from despair and can give a young person who is struggling a sense of hope that they too can get well and thrive.”
“It’s incredibly important to shine a light and lend a helping hand to people that are struggling with substance abuse, especially during these trying times,” said Rick Franks, President of Live Nation North American Touring. “Live Nation is proud to support Better Noise in their commitment to save lives and raise awareness for such an important cause.”
The official SNO BABIES soundtrack features some of the biggest names in rock music today. The soundtrack will include two tracks from SIXX:A.M. and will include the Top 10 hits from Country/Rock star Cory Marks (“Outlaws & Outsiders”) and from chart toppers Bad Wolves (“Sober” – the #1 hit) as well as new music from Eva Under Fire, From Ashes to New and Escape The Fate.
For additional information on the film, please visit https://snobabiesmovie.com/
Assets can be found at https://bit.ly/SnoBabiesAssets
ABOUT BETTER NOISE FILMS
Better Noise Films (BNF), a Better Noise Entertainment company (BNE), is led by entertainment industry pioneer, Allen Kovac (CEO) and COO Dan Lieblein (Cinecom, October Films, and USA Films). BNF develops feature films, unique programming and other original content. Along with Better Noise Music, a leading global independent record label, Better Noise Films serves as an emerging platform for delivering top quality content that engages audiences, develops artists and builds the BNE brand. The company’s first 2 releases, SNO BABIES and THE RETALIATORS are due out Fall 2020.
For US release information, please contact:
Lee Meltzer / R&CPMK / [email protected]
Jamie Roberts / Better Noise Entertainment / [email protected]
Better Noise Music Festival To Stream Worldwide
By Nora Hones On Jul 14, 2020
Better Noise Music, the independent music label, announces the Better Noise Music Festival on July 16. The festival will benefit Global Recovery Initiatives Foundation which provides support services for people in early recovery from substance use disorders. The festival will feature live performances, unseen footage and more.
The Better Noise Music Festival has an impressive line-up of new and classic performances, artist messages and sneak peeks at two Better Noise Films projects slated for the fall. The films are Sno Babies and The Retaliators. The line-up includes big names like Motley Crue, Five Finger Death Punch, and the Dirty Heads.
The full line-up includes: Motley Crue, Five Finger Death Punch, Papa Roach, Awolnation, Cory Marks, Dirty Heads, The Hu, Bad Wolves, Escape The Fate, From Ashes To New, Fire From The Gods, Bleeker, Tuk Smith, Islander, All Good Things, Hyro The Hero, Eva Under Fire, Nevrlands. Little Stranger, Tempt, The Bottom Line, and Thousand Thoughts.
The festival will air worldwide on July 16 at the following times: 3PM PST, 5PM CST, 6PM EST, 11PM BST, and 12AM CET. The festival will air at 8AM ACT on July 17. The event is in partnership with LiveXLive. All live streamed performances will be simulcast by LiveXLive on YouTube, Facebook, Twitch and Twitter. Proceeds will benefit the Global Recovery Initiatives Foundation (GRI) to provide support services for those in early recovery from a substance use disorder.
For more information on the festival please visit Better Noise Music’s website and LiveXLive’s website.
Among the coalition’s member organizations:
- Advocates for Opioid Recovery
- Global Recovery Initiatives Foundation
- Kennedy Forum
- National Council for Behavioral Health
- Young People in Recovery
- Pear Therapeutics, which is also a project sponsor
The Recovery Access Coalition is pushing for Medicare coverage of digital therapeutics at the federal level, Medicaid at the state level, and coverage by the commercial health insurance market. With the COVID-19 pandemic still surging and social distancing measures in place, the coalition noted in a news release announcing the project’s launch that digital therapeutics can facilitate treatment remotely, keep patients better connected with caregivers, and empower patients’ self-assessment skills and help them to better navigate care.
“Addiction is a disease that thrives in isolation,” Patrick J. Kennedy, former U.S. Rep. and founder of the Kennedy Forum, said in the release. “Because of social distancing, COVID-19 has already put millions who live in recovery from substance use disorders, including opioid use disorder, at extreme risk. The inability to regularly access traditional forms of care will only compound the problem—thus an urgent need for more remote treatment options.”
Tom Valentino, Senior Editor
Global Recovery Initiatives Foundation Expands Board of Directors: Nikki Sixx, Allen Kovac, Matt Escoubas, and Alexandra Cameron
New board members bring strong mix of experience and position that will help GRI expand philanthropy for people in early recovery from substance use disorder (SUD)
SILVER SPRING, MD—March 11, 2020—The Global Recovery Initiatives Foundation (GRI) announced today the addition of four new members to its board of directors: international rock icon Nikki Sixx; entertainment industry legend Allen Kovac; Fors Marsh Group’s (FMG) Director of Special Initiatives Matt Escoubas, and iHeartMedia VP Alexandra Cameron.
Pam Cytron, CEO of Pando Systems and board chairman of the GRI said, “We are thrilled to add these new board members who will bring their wisdom, expertise, and networks to expand philanthropy for people in early recovery from substance use disorder (SUD)—a nationwide problem that affects every sector of American life—from individuals and their families to the country’s employers and communities.”
About the New Board Members:
Nikki Sixx is a founding member and the bassist of the band Mötley Crüe (over 100 million albums sold worldwide) as well as the author of three New York Times bestselling books, including his memoir The Heroin Diaries, which will debut as a musical in 2020. He is 18 years sober and has been a dedicated recovery advocate, philanthropist, and public speaker. He is a frequent media contributor to CNN, Fast Company, MSNBC, The Washington Post, The Guardian, and Rolling Stone. He has also spoken to members of Congress for National Alcohol and Drug Addiction Recovery Month.
Allen Kovac, a 40-year veteran of the entertainment industry, founded Better Noise Music (AKA, Eleven Seven Music Group), Tenth Street Entertainment, and TDA Productions. He has developed and promoted a wide range of artists, including Tom Petty, Talking Heads, Willie Nelson, Waylon Jennings, Duran Duran, The Cranberries, Mötley Crüe, and Meatloaf.
In 2006, Allen founded Better Noise Music to give artists an integrated worldwide marketing platform and direct distribution with iTunes, Amazon, Apple Music, Spotify, YouTube, and Deezer. Better Noise has been named the #1 Active Rock label by Mediabase two years in a row (2018 and 2019).
In 2019, Allen was honored by Sir Richard Branson with the Innovator Award at the Association of Independent Music (AIM) Awards.
Allen has produced a number of programs that focus on SUD. He co-produced the highly successful Netflix biopic, The Dirt, based on the best-selling autobiography of the band Mötley Crüe. He also produced Sno Babies, a gripping story about a 16-year-old heroin-addicted honor student that shows how one can begin recovery; the movie is scheduled for release in 2020. In addition, he is the producer of The Heroin Diaries, a theater show based on the bestselling memoir of the same name by Nikki Sixx, which will run in 20 cities across the United States beginning in fall 2020.
Matt Escoubas is Director of Special Initiatives at Fors Marsh Group (FMG) where he oversees the company’s social purpose division tasked with addressing social challenges through in-kind, employee-led project teams. Throughout Matt’s career he has championed causes that strive to improve lives through evidence-based research. He brings more than 25 years of experience to his current role having led a wide array of public health and social change campaigns on behalf of federal and private sector clients. His work spans a range of topics, including opioid use disorder, addiction recovery, heart disease and stroke prevention, tobacco prevention, and pediatric palliative care. His efforts have received multiple industry awards, including a PR News Platinum Award, Bronze Anvil Award, two National Health Information Awards, and three Thoth Awards.
Alexandra Cameron is Vice President Strategic Partnerships & Government Initiatives for iHeartMedia. She also leads iHeartMedia’s significant commitment toward combatting the opioid epidemic, including its role as cofounder of The National Opioid Action Coalition (NOAC). iHeart’s active role in responding to the crisis has included thought leadership events and multiple audio and digital campaigns to heighten awareness and break stigma around substance use disorder, including a National Recovery Month effort which enlisted artist support from Macklemore, Camila Cabello, Dan + Shay and others. iHeartMedia and NOAC have adopted GRI as a charitable partner for SUD issues. Alexandra is also on the Advertising Week Advisory Council and is the former CEO of Keek, a startup social video network, growing it to 75 million users. She has served as Chair and Board Director for numerous industry trade organizations and spent over 5 years as Market Manager for 3 iconic NY radio brands.
About Better Noise Music
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, AWOLNATION, Mötley Crüe, Atlas Genius, Papa Roach, Bad Wolves, Nothing More and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney. https://betternoise.com/
Fors Marsh Group (FMG) applies science and strategy to create positive behavior change in people and program and policy improvements in large organizations and government. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. As a certified B Corporation, FMG’s business practices create positive impact beyond our client portfolio, extending into the community through pro bono service to nonprofits aligned with FMG’s corporate values.
The Global Recovery Initiatives Foundation (GRI) is the first and only national community foundation dedicated to building philanthropy for organizations that deliver recovery support services to people with SUD.
GRI funds the expansion of organizations that have demonstrated success in:
- Deploying public, private, and pop culture resources to strengthen the field of recovery;
- Engaging philanthropy leaders to invest in nonprofit, recovery-focused programs and making grants in local communities throughout the United States; and
- Reducing the stigma around SUD and recovery.
For more information, visit: https://globalrecoveryinitiatives.org/
Contact: Caitlin Carroll
GRI Foundation Announces Two Partnerships: Entertainment-Driven Philanthropy from Better Noise Music Company and In-Kind, Advanced Research Services from Fors Marsh Group
- Fors Marsh Group is providing seed funding and up to $1 million of in-kind research and communication services.
- Better Noise is helping mobilize leaders in the music industry to raise funds and break the stigma around substance use disorders.
SILVER SPRING, MD — February 24, 2020—The Global Recovery Initiatives Foundation (GRI) today announced two significant partnerships that will help drive philanthropic support to community-based organizations providing recovery services for people with substance use disorder (SUD). Early recovery, which typically lasts one to two years, is the longest yet least funded aspect of recovery from drug and alcohol use and reuse.
The Better Noise Music Company partnership is mobilizing leaders in the music industry to raise funds and break the stigma around SUD through a series of pop culture events.
Fors Marsh Group (FMG) is providing seed funding and up to $1 million of in-kind research and communication services to identify and promote recovery effectiveness measures and to increase philanthropic leaders’ understanding of the need to invest in recovery services. FMG is a leading provider of behavioral research and strategy services in the federal, health, and nonprofit markets.
“Once again, Better Noise is taking a leadership role in their industry by developing a creative way to address one of the most pressing issues in America today: substance use disorder, which affects millions of individuals, families, communities and employers,” said GRI Executive Director Cathie Hartnett. “In addition, Fors Marsh Group is making it possible for GRI to leverage its health research, behavioral insights, and program evaluation methods to encourage philanthropic leaders to invest in building the infrastructure of nonprofits providing recovery services.”
Better Noise CEO Allen Kovac added, “Nikki Sixx and our company are pleased to partner with the Global Recovery Initiatives Foundation to leverage a financial investment in entertainment that will help grassroots organizations provide services to sustain recovery where people live and work. As a result, we will bring together leaders from the philanthropic and pop culture sectors—along with our corporate partners—using film, music, and theater to break stigma and raise funds.”
FMG CEO Ben Garthwaite said, “FMG saw the lack of investment by both the public and private sectors in the phase of recovery that most impacts a person’s successful integration back into their professional workplace and personal household. GRI is the first philanthropic community foundation to engage donors in recovery services and build a philanthropic model for both institutional and individual philanthropy.”
GRI is the first and only national community foundation dedicated to building a philanthropic source of funding for organizations to expand their capacity to provide people with SUD recovery support services.
GRI supports organizations using evidence-based programs that have demonstrated success in:
Engagement of philanthropy leaders to invest in recovery-focused nonprofit initiatives;
Reducing the stigma around substance use disorders and recovery; and
Deploying public, private, and pop culture resources to strengthen the field of recovery.
For more information visit: https://globalrecoveryinitiatives.org/
Contact: Caitlin Carroll